Separation of Social-Commerce Licenses After Minister of Trade Regulation Number 31 of 2023
From: A.M Oktarina Counsellors at Law Contributors: Pramudya Yudhatama, S.H., Khaifa Muna Noer Uh’Dina, S.H., Raysha Alfira, S.H., Putri Shaquila, S.H. Reviewer: Noverizky Tri Putra Pasaribu, S.H., L.L.M (Adv)., Abdurrahim, S.H. A. Background After the Covid-19 pandemic, people prefer to shop online through e-commerce. Shopping online is seen as more effective because there is no need to come to the store in person and the goods will be delivered to the buyer’s home. Electronic Commerce or e-commerce is all buying and selling activities or transactions carried out using electronic media facilities that generally use the internet (as the link attached). But recently the social media universe is being enlivened by the prohibition of selling goods through TikTok Shop by the Government. TikTok Shop is a social-commerce platform, which is a combination of social media and e-commerce. Basically, when entering Indonesia, TikTok’s licensing is only for social media platforms and not for online trading platforms. The incessant sales on TikTok Shop have a huge impact on offline MSME sales which are declining, but of course it is also very helpful for many MSMEs who sell online. The government considers that social media platforms and buying and selling e-commerce should be separated. So how is the separation of permissions between social-commerce and e-commerce? B. Legal Basis Law Number 5 of 1999 concerning the Prohibition of Monopoly Practices and Unfair Business Competition. (“Law 5/1999“) Law Number 8 of 1999 concerning Consumer (“Law 8/1999“) Law Number 11 of 2008 concerning Electronic Information and Transactions. (“Law 11/2008“) Law Number 7 of 2014 concerning (“Law 7/2014“) Government Regulation Number 80 of 2019 concerning Trading Through Electronic Systems. (“PP 80/2019“) Regulation of the Minister of Trade of the Republic of Indonesia Number 31 of 2023 concerning Business Licensing, Advertising, Coaching, and Supervision of Business Actors in Trading Through Electronic Systems. (“Minister of Trade Regulation 31/2023“). The definition of Social-Commerce is regulated in Article 1 number 17 of Minister of Trade Regulation 31/2023 which reads: “Social-Commerce is a social media provider that provides certain features, menus, and/or facilities that allow Merchants to post offers for Goods and/or Services.” By definition, electronic commerce itself refers to Article 1 number 24 of Law 7/2014 which regulates as follows: “Trading through Electronic Systems is Trading whose transactions are carried out through a series of electronic devices and procedures.” Article 4 letter b of Law 11/2008 also explains the principles and objectives of electronic transactions as follows: “The utilization of Information Technology and Electronic Transactions is carried out with the aim to: develop trade and national economy in order to improve public welfare” Furthermore, Law 7/2014 explains about trading through electronic systems as regulated in Article 65 of Law 7/2014: “(1) Every Business Actor who trades Goods and/or Services using an electronic system must provide complete and correct data and/or information. Every Business Actor is prohibited from trading Goods and/or Services using an electronic system that is not in accordance with the data and/or information as referred to in paragraph (1). The use of electronic systems as referred to in paragraph (1) must comply with the provisions stipulated in the Electronic Information and Transaction Law. Data and/or information as referred to in Subsection (1) shall at least contain: identity and legality of Business Actors as producers or Distribution Business Actors; technical requirements of the Goods offered; technical requirements or qualifications of the Services offered; prices and payment methods for Goods and/or Services; and how to deliver the In the event of a dispute related to a trade transaction through an electronic system, the person or business entity experiencing the dispute may resolve the dispute through the court or through other dispute resolution mechanisms. Every Business Actor who trades Goods and/or Services using an electronic system that does not provide complete and correct data and/or information as referred to in paragraph (1) shall be subject to administrative sanctions in the form of license “ As for the implementation of trade through electronic systems, one of them is regulated in Article 15 PP 80/2019 , namely: “(1) Business actors must have a business license in conducting PMSE business activities. The Intermediary Facility Operator is exempted from the obligation to have a business license as referred to in paragraph (1) if: is not a beneficiary directly from the transaction; or not be directly involved in the contractual relationship of the parties conducting In order to make it easier for Business Actors to obtain a business license as referred to in paragraph (1), the application for a business license shall be carried out through an Electronic Integrated Business License in accordance with the provisions of laws and regulations.” Basically, the one of the problem in this case is that offline MSMEs such as those in Tanah Abang feel disadvantaged not because of the emergence of TikTok Shop, but because imported goods sold on TikTok Shop are considered much cheaper than prices in the market so that they succeed in attracting consumer buying interest. Stores on TikTok Shop will provide low prices at the beginning of their appearance to attract consumers, even allowing them to sell at a loss. The Minister of Trade, Mr. Zulkifli Hasan, explained that the significant price difference between offline stores and online stores is called predatory pricing which can damage market prices causing other traders to lose competitiveness (as the link attached). According to Article 20 of Law 5/1999 this is a market control that is prohibited by the following rules: “Business actors are prohibited from supplying goods and or services by selling at a loss or setting very low prices with the intention of eliminating or shutting down the business of their competitors in the relevant market so that it can result in monopolistic practices and / or unfair business competition.” So that Article 13 Minister of Trade Regulation 31/2023 has regulated the following provisions: “(1). In carrying out PMSE